Profesyonel


Cluetrain Manifesto'dan:


We have been trained throughout our business careers to suppress our individual voice and to sound like a "professional," that is, to sound like everyone else. This professional voice is distinctive. And weird. Taken out of context, it is as mannered as the ritualistic dialogue of the seventeenth-century French court.

We may be accustomed to the professional voice, but it isn’t natural, God-given or neutral: it’s the voice of middle-aged white men who will do anything to keep people from seeing how frightened they are.

If you need to hear how the professional voice sounds, dig out any memo you wrote four years ago and compare it to how you’d write an e-mail about it now. A professional memo obeys implicit rules such as one page is best, no jokes, admit no weakness, spellcheck it carefully, and send it to as few people as possible.

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